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Designing GenAI-Powered Tools at Scale

My role
Product Designer
Timeline
Q1 2024- Q4 2024
Company stage
Enterprise
Team
Spread across 5 Product Teams

Context

Sanofi was building product for the first time. Five AI teams had spun up in parallel to modernize medical writing workflows, each moving fast with no shared design foundation. I was the first product designer to join, embedded across all five. I could have designed each product in isolation. Instead I treated them as one system, and built a shared foundation that later designers across the organization worked from.

Problems

Working in the dark
Medical writers were producing complex, heavily regulated documents using Word files with no versioning, no collaboration, and no structured templates. Every first draft started from scratch, and inconsistencies crept in even on documents that followed the same format every time.
The cost of slow
The shortest documents took 150 to 300 hours to write. The longest required up to 1,500. In an industry where regulatory submissions directly affect time to market, that pace wasn’t just inefficient. It was a competitive liability.

Framing

Before designing anything, I stepped back from the individual products and looked at the workflows at a high level. Underneath the surface differences, the same skeleton kept appearing. Building from that common structure meant the foundation would be strong enough to hold whatever came on top.

Goals

Tools that fit the work
Medical writers needed tools that matched how they already thought about their work, not ones that required them to adapt. The bar was simple: intuitive enough to use without training, useful enough to change how they worked.
Patterns that outlast the project
With multiple products in flight, every design decision was an opportunity to build something reusable. The goal was a shared foundation that other teams could build on, not a collection of one-off solutions.

Custom tools within a broad system

Design for now and the unknown
Each feature was scoped to solve an immediate product need. But with five teams building in parallel and more products coming, I designed every solution to be adaptable. Not over-engineered for hypothetical futures, just flexible enough to be reused without major rework.
Discovery and validation
Every two weeks, I ran sessions with medical writers directly. The goal was twofold: understand how they actually worked, and pressure test decisions as they took shape. Product owners had a view of the problem, but the writers had the ground truth. Those sessions kept the two aligned.
Aligning with stakeholders
Once designs reached a mature stage, I brought in business stakeholders for early sign-off. Getting alignment before handoff reduced last-minute changes and kept delivery on track across five parallel workstreams.
CSR tool: clinical study report editor with the version history panel open
CSR tool: clinical study report editor with the reviewer comments panel, comments tagged minor or major
HAQA tool: a health authority question answered, with AI drafting, supporting files and quality feedback
HAQA tool: question rounds, each question tagged by category and resolution status
HAQA tool: sessions list showing regulatory objective, countries, products and completion for each session
MSAT tool: manufacturing process performance review shown beside an earlier version for comparison
MSAT tool: quality check flagging wording to correct for regulatory tone, with ignore and correct actions
Narratives tool: patient safety narrative with section contents, assignee, and two people editing at once
Narratives tool: safety narrative editor with the full section outline for one adverse event
Narratives tool: narrative list by patient ID, narrative group, review status and assignee
PQR tool: product quality review with numbered section outline, completion progress and product scope table
PQR tool: find and replace across a product quality review, previewing each match before replacing

From Marketing to Product-Ready Library

Sanofi had a design system built for marketing websites. It wasn’t made for product. I built the component library from scratch, shaped by the real needs coming out of each team’s product work. Regular syncs across the AI initiatives meant decisions were shared early and patterns stayed consistent. By the time I rolled off, the library was production-ready and being used by designers across initiatives I hadn’t been part of.
Sanofi component library: sidebar navigation with workspace switcher, section groups and account menu
Sanofi component library: progress bars in default, error and success states
Sanofi component library: version history entries showing status, timestamp and author
Sanofi component library: inline correction cards proposing replacement wording, with ignore and correct actions
Sanofi component library: editor toolbar groups for lists, indentation, colour, alignment and inserts
Sanofi component library: rich text editor with its formatting toolbar
Sanofi component library: status chips across colour and emphasis variants
Sanofi component library: segmented control with the selection in each of three positions
Sanofi component library: review comments with author, severity tag and approval
Sanofi component library: file uploader with drop zone, upload progress and error state

Results

46% faster document delivery

Across different document types, completion time dropped by 30 to 80%. The average landed at 46% faster, with the biggest gains on the longest, most complex documents.

11 plug-and-play features delivered

Each feature was designed to work across multiple AI products without redesign or redevelopment. Teams could pick what they needed and ship faster without starting from scratch.

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